I recently bought a new car. A few weeks after driving off the lot I received an email thanking me for my business and a thoughtful note asking for my feedback. Of course! I love surveys, not only because I occasionally design them and want to get any and all examples of dos & don’ts, but I am thrilled that they want my feedback. As I am about to click the link, I look down and see the sender’s job title.
Vice President – Customer Retention. Really? Retention?
Yes I am a customer, but no I don’t want to be “retained.” Retaining is for adolescent teeth. While it may be your business goal, you shouldn’t let it bleed through to your title. I am a human being, not a molar.
The sentiment behind the note was sincere, and I appreciated the opportunity to share my comments, opinions, praise and criticism. I completed the survey, and in the open comment field made my case that he has the most obtuse job title ever and that he should consider changing it to Vice President – Customer Experience or something of the like.
Shame, I never heard back.
What’s the worst job title you’ve ever seen?
